Sobry Beak

We embarked on an immersive journey to rebrand Sobry Beak, commencing with a comprehensive discovery session and in-depth research. This enabled us to delve into the company’s essence and industry, laying the foundation for our creative process. Through internal and external surveys, we workshopped a number of potential names, gauging their resonance among diverse audiences. Embracing the same guiding principles, we crafted an identity that seamlessly blended profound meaning with a sleek, minimal aesthetic.

In addition to shaping the brand’s identity, we curated Sobry Beak’s distinctive ‘House Style’ and ‘Tone of Voice,’ culminating in a concise style guide. This comprehensive resource serves as a compass for the brand’s communication strategy, ready to be distributed to crucial property listing platforms like Rightmove.

In the digital realm, we equipped Sobry Beak with various assets, establishing a commanding presence across social media platforms. Furthermore, we designed and developed a fully bespoke website tailored to their unique needs, ensuring an engaging and seamless user experience.

As the properties commenced construction, we transitioned into creating a range of print-based collateral. This included crafting sales brochures that captivated potential buyers, designing building site hoardings that were respectful to the surrounding area, and developing intuitive wayfinding assets to guide visitors through the development.

Our comprehensive approach ensured that Sobry Beak was equipped with a cohesive brand presence, both in the digital landscape and the physical realm. From captivating visual elements to engaging online platforms and tangible collateral, we left no stone unturned in our mission to elevate Sobry Beak’s image and resonate with its discerning audience.