The Shark Trust

Following the success of the Oceanic 31 Exhibition campaign, our studio embarked on a new project: creating three pieces of artwork for a clothing line. These garments would serve as a means to generate vital funds for the Shark Trust, ensuring the continuation of their essential work. Alongside this initiative, we produced a short micro-documentary, offering a glimpse into the creative journey behind the artwork.

In this documentary, we delve into James’ childhood and how his creative passions have evolved, particularly in producing stylised artwork featuring marine life, notably various shark species. This artistic journey culminated in a collaboration with the Shark Trust, the UK’s leading shark conservation charity. Together, we aimed to produce clothing that not only raises funds but also spreads awareness, supporting the vision of a future where sharks thrive in a globally healthy marine ecosystem.

To learn more about the challenges facing these magnificent yet often misunderstood creatures, visit www.sharktrust.org.

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